Are you contented?
The idea of giving customers useful or entertaining stuff for free has been around for decades. It's only in recent years we've given it a name: content. Content that sticks around and moves beyond your marketing messages is an opportunity for you to show who you are and what you stand for. It creates a space where your customers can get to know you better and grow to love what you do.
With a background in consumer magazines, I have years of experience in finding fresh ways to reach audiences. We all love stories, we all want to feel informed, enlightened and entertained. Content marketing touches on these very human desires, all the while building a picture of your brand.