Words can inspire us and encourage us to take action. Good copy is a powerful tool but bad copy gets people talking about you for all the wrong reasons (although sharing examples of terrible copy makes for highly amusing tweets).  

I'm skilled at writing persuasive copy that hits the mark. And when messages hit the mark, they sell, they motivate, they make us feel and behave differently. I'll never tell the reader you're the best in the world but leave them wondering why; I'll show the reader why you're great, what makes you stand out and why they should come on a journey with you.