Twice a year British brand Superdry publishes its own in-store newspaper to showcase the new collection and the stories behind the apparel. For this project I worked with Superdry’s talented creative team on features and product pages for the third edition, which is out for SS14. It’s always a pleasure to work in print but the best bit was speaking to their in-house denim experts for a feature; they opened up a whole new world of vintage selvedge denim to me and I never knew anyone could be so passionate about a fabric. I also sub-edited the copy and generally helped to bang it into shape.
Superdry Newspaper 03 Launch Project
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