Lilian Faithfull Homes Launch Project

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Lilian Faithfull Homes is a small group of residential care homes in Cheltenham that date back to the 1940s. Commissioned by brand communication agency Pink Sky Design to write copy for a major redesign of the website, I spent several weeks interviewing the staff to discover more about the ethos of the charity, discovering what daily life is like in the care homes and finding out move about the Lilian Faithfull approach to conditions such as dementia.